During the last months, generative AI has revolutionised the field of AI, allowing for the creation of new and innovative applications that were once unimaginable before. This keynote will explore history and future value that generative AI brings to companies and society, from creating lifelike visual and audio content to improving medical research and aiding in scientific discovery. However, this talk will also highlight the potential risks associated with generative AI for people and planet, including issues of misuse abd manipulation. By balancing the opportunities and challenges of this cutting-edge technology, we can ensure a bright and responsible future and avoid another AI winter.

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